Podonomics

Podonomics explores corporate podcasting tactics. Join Leesa Barnes as she sums up the Podcast & Portable Media Expo and provides insights from some influential podcasters on how to benefit from podcasting.

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In Part 1 of the Podcast & Portable Media Expo wrap up, Leesa provides interviews from Tim Bourquin, Robert Scoble & Ron Moore.

Episode Notes

Tim Bourquin, Founder of the Podcast & Portable Media Expo

• How he’s handled his lack of sleep (the Canadian way)
• Reasons why more corporations are not podcasting
• Thoughts on Apple’s quest to trademark the word “pod”
• The big job that attendees have to do once the Expo is over

Robert Scoble, VP Media Development of Podtech.net

• Why Robert believes everything he writes on his blog
• Why you should live your life like it’s going to be on the front page of the NY Times everyday
• Why using podcasts and blogs can help you save tons of money on focus groups and the quality assurance process
• Why “showing up” helps you to raise your profile and be seen as an expert in your field
• How diversity helps to improve your products and services

Ron Moore, Executive Producer of Battlestar Galactica

• Why podcasting will help you boost your bottom line and help you win more customers

Episode Resources

Podcast & Portable Media Expo
Robert Scoble’s blog
Ron Moore’s blog
Ron Moore’s podcast
Hewlett-Packard’s legal drama

Technorati: podcasting, Robert Scoble, Tim Bourquin, Ron Moore, Battlestar Galactica, Science Fiction, Podcast Expo 2006, corporate podcasting

The Friday podcast was delayed because I forgot all my downloading equipment in Toronto. I’ve got interviews with Joanne Colan, Tim Bourquin, Robert Scoble, Ron Moore, Tim Street and Scott Bourne. Some interesting thoughts from these interesting people about podcasting. I’ll put it up on Monday.

The Podonomics podcast highlights corporations and businesses using podcasting and other social media tools to generate sales leads. In Episode 3, Leesa Barnes chats with Bryan Person, one of the organizers of Podcamp Boston, in how they were able to generate a positive cash flow and fill the event beyond capacity using inexpensive social media tools.

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Bryan answered these 5 questions:

1. What was Podcamp?
2. What were some of the challenges in organizing an unconference?
3. How did social media play into generating buzz for the event?
4. How did the event turn out?
5. What was your return on investment?

Episode Resources
Podcamp Boston Wiki
Podcamp Boston Metrics
NewCommRoad
Bryan’s blog

Episode Credits
Music by Juggling Suns
Voice by Jay Moonah

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Technorati: podcasting, podcamp, bryan person, unConference, corporate podcasting

Congratulations to CBC Radio 3, (dare I say) the only Canadian corporation celebrating such a wonderful podcasting success story.

In Part 2 of my interview with Steve Pratt, Director of CBC Radio 3, I ask him about what can others learn from CBC Radio 3 on how to attract subscribers, what he’d like to see change in the podcasting industry and when will they start video podcasting.

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Episode Outline
00:00 Why podcasting isn’t the be-all, end-all
01:40 Why private broadcasters should take CBC’s lead
02:41 How CBC Radio 3 influenced CBC’s launch of additional podcasts
03:50 Future of video podcasting at CBC
05:04 The components that a podcast must have to attract subscribers
06:07 Podcasting’s dirty little secret
08:20 Why you do NOT need a team of 20 to produce your podcast
10:00 Why does Steve Pratt even care?
15:00 End

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Credits
Music by Juggling Suns
Voice by Jay Moonah

Technorati Tags: corporate podcasting, canadian corporate podcasting

I’m finally launching my Podonomics podcast which will explore Canadian corporate podcasting strategies. Since CBC Radio 3 is celebrating its one year anniversary this month, it’s only fitting that I interview Steve Pratt, Director of CBC Radio 3.

I’ve divided Steve’s interview into 2 parts and this week, he talks to me about CBC Radio 3’s strategy in becoming one of the most successful Canadian podcasts ever.

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Episode Outline
00:00 What is CBC Radio 3
04:30 How to sell podcasting
05:30 Repurposing existing content doesn’t work for CBC Radio 3
06:45 Growing an audience that prompted 2-million downloads
09:00 How to measure podcasting results
10:45 Artist case study - The Department
13:15 Why you need to rely on many promotional angles

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