Podonomics explores corporate & business podcasting tactics. Join Leesa Barnes as she sums up the Podcast & Portable Media Expo and provides insights from some influential podcasters on how to benefit from podcasting.
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In Part 2, Leesa interviews a few video podcasters about ways in which video podcasters can use this method to engage prospects and customers.
Episode Notes
Joanne Colan, Host of Rocketboom.com
- Talks about the cool and interesting things she’s seen at the Podcast & Portable Media Expo
- Talks about the differences and similarities between her days at MTV and now at Rocketboom
- Gives advice to the person who wants to launch a blog or podcast at their company and needs to convince their boss or team (she also mentions why Mozart or Shakespeare would’ve been great podcasters)
- Uses her French skills to give a message to French Canadians
Charles & Chris Baker and Jim Kirks, Host of The Clip Show
- Offers 3 big content ideas that corporations must use to make video podcasting a viable tool
Tim Street, Producer of French Maid TV
- Why corporations need to treat podcasts differently than a 30-second ad
- What you really need in a video podcast to grow your audience (it’s easier than you think)
Episode Resources
Podcast & Portable Media Expo
Rocketboom
French Maid TV
The Clip Show
To leave your comments or feedback about this episode, type it up in the comments area or pick up your phone and call 206-339-4348 to leave your audio feedback.
Tags: podcasting, corporate podcasting, rocketboom, joanne colan, tim street, french maid tv, jim kirks, business podcasting
October 10th, 2006 at 10:04 am
[…] Get out of tech and the passion, interest and involvement is still there. If you ever had even the tinyest suspicion that Joanne Colan was hired “cause she looks like ‘Manda,” I dare you to listen to the interview with her and Leesa G on Podonomics 005. You will change your mind. This gal is not only as sharp as a tack, but she’s trying to figure out the “big media versus little media” question that still plagues us all. […]
October 13th, 2006 at 9:02 am
My favorite part of this podcast is your interview with Joanne. She was thoughtful, engaging, and honest. I wish I had spoken to her for longer at PodCamp Boston.
Excellent episode, Leesa.
November 28th, 2006 at 9:03 am
[…] Fluent in both English and French (listen to Episode 5 of Podonomics), Joanne was handpicked by Andrew Michael Baron to host the hugely successful video podcast, Rocketboom, at one of its most critical points. Not only did Joanne show that she’s not just another pretty face, but she quickly took Rocketboom beyond where it was and made it a better brand. […]