Podonomics

“I like my raw vegetables well done.”

I laughed when I heard this said on a radio ad this morning. The person uttered that sentence and then the voiceover said, “At least we know what we’re talking about in Globe & Mail’s Health section.”

I hear and see these type of tall tales in podcasting. People saying things about podcasting that aren’t true or calling something a podcast when it isn’t.

I just did a one-hour recording with Shel Holtz for his podcast called For Immediate Release. His co-host is on the road, so I filled in.

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People should be really careful what they write online, especially when they don’t know the topic well enough. I found an article written by Lynette Chandler called Article Site vs Blogs vs Podcast which only helped to show how unfamiliar she is with podcasting.

First, I’ll start off with the positive. She did say something that made alot of sense. She recommended that those who can’t be bothered with podcasting right now seek opportunities to appear on other podcasts as a guest. I really like that advice.

However, for every point she made about podcasting that I liked (which unfortunately is only one), I found 2 erroneous statements.

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You know what gets my hair in knots? When I come across those who want to help people to podcast and they’re not even ingrained in the industry themselves. I mean, just because you can record audio doesn’t mean you can podcast. Geez!

I call these people podfakers. Definition?

“n: an inauthentic podcaster”

Jon would call these people and their products Snake Oil. He even has a nice category on his blog for these said folks.

If you want to learn how to podcast from someone else, make sure they meet all the criteria below:

• Make sure the person has their own podcast and not just one or two episodes. I’m talking about 15 or more. Why? Because this person would’ve gone through all the mistakes and lessons learned so they can teach you what to avoid in your podcasting journey. I can’t tell you how many mics I’ve gone through before I got the right one, or the strategies I used to combat podfading, or the various editing tools I went through before I found the one that really works for me. Here’s a link to my podcast. And another.
• Make sure they have a track record of some sort in the podcasting field. For example, do they have a ton of subscribers? Did they develop a technique that’s helping them to make money off their podcast? Here my track record that will be featured in Paul Colligan’s book.
• Make sure others at least reference that this person is a podcasting expert. There are clues online. Google the person’s name. Use Technorati and see if the person is being tagged and why they’re being tagged. Social media is way more honest in its portrayal of individuals simply because unlike newspapers, very little is filtered. So, trust it as you gather information about your podcasting instructor. Here I am on Google and here’s my blog on Technorati. Judge for yourself.

Anything else I missed?

Technorati Tags: podcasting, social media

Someone out there (I won’t name who) is going to be selling memberships to people to gain access to private label podcasting content.

What does this mean? As a member, if you have a podcast and you run out of content, you’ll have access to 4 pre-recorded weekly episode each month. You will be able to wrap your brand around this content by mixing in your identity. You even get the transcripts so if you want to use your own voice to record the content, you’ll have that option as well.

It’s a bad idea. And I emailed the link to a few podcasting experts and all agreed that private label podcasting takes away from the reason that podcasting is so great in the first place - originality.

One of the podcasting experts I contacted had an interesting quote that sums it up. She said:

“Podcasts are supposed to be a reflection of the podcaster’s
personality and passions, not regurgitation of canned content.”

BTW, check out Jon Watson’s post on this topic on his blog.

What are your thoughts about private label podcasting?

Technorati Tags: podcasting trends, podcasting