Podonomics

Podonomics explores corporate & business podcasting tactics. Join Leesa Barnes as she sums up the Podcast & Portable Media Expo and provides insights from some influential podcasters on how to benefit from podcasting.

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In Part 2, Leesa interviews a few video podcasters about ways in which video podcasters can use this method to engage prospects and customers.

Episode Notes

Joanne Colan, Host of Rocketboom.com

• Talks about the cool and interesting things she’s seen at the Podcast & Portable Media Expo
• Talks about the differences and similarities between her days at MTV and now at Rocketboom
• Gives advice to the person who wants to launch a blog or podcast at their company and needs to convince their boss or team (she also mentions why Mozart or Shakespeare would’ve been great podcasters)
• Uses her French skills to give a message to French Canadians

Charles & Chris Baker and Jim Kirks, Host of The Clip Show

• Offers 3 big content ideas that corporations must use to make video podcasting a viable tool

Tim Street, Producer of French Maid TV

• Why corporations need to treat podcasts differently than a 30-second ad
• What you really need in a video podcast to grow your audience (it’s easier than you think)

Episode Resources

Podcast & Portable Media Expo
Rocketboom
French Maid TV
The Clip Show

To leave your comments or feedback about this episode, type it up in the comments area or pick up your phone and call 206-339-4348 to leave your audio feedback.

Tags: podcasting, corporate podcasting, rocketboom, joanne colan, tim street, french maid tv, jim kirks, business podcasting

Thanks to Jay Moonah, one of the organizers for Podcamp Toronto, we have secured a location. The School of Radio & Television Arts and the Rogers Communications Centre at Ryerson University have graciously donated some space at their facilities for Podcamp Toronto, taking place on February 24th & 25th, 2007.

So, start booking your flights. Now that we have a location, we’re going to start looking at getting hotel discounts and finalizing some other logistics for those of you coming from outside Toronto.

Technorati: podcasting, podcamp toronto, podcamptoronto2006

Without announcing the venue or the exact date of this unconference, the list of registrants keeps growing. We’re at 14 and although since we’re still 4-months away, I fully expect this list to grow.

Some developments:

• Mitch Joel of Twist Image has been added to the organization team in the capacity of Promotions & Publicity
• Mark Blevis & Bob Goyetche, hosts of the Canadian Podcast Buffet and organizers of the very first podcasting conference in Canada (Podcasters Across Borders), will be making it down from eastern Ontario
• John C. Havens, About.com Podcasting Guide and organizer of Podcamp NY, will be making the trip to the T Dot
• Bryan Person whom I interviewed for Episode 3 of Podonomics and one of the organizers of Podcamp Boston will be in attendance.

We’re looking at a downtown location for the last weekend in February, so head over to the Podcamp Toronto wiki page and add your name to the registrants page. Then, add a session to the session page.

A word about the sessions - No matter what you’re an expert in, just tag on the word podcasting and you’ve got one you can contribute to Podcamp Toronto. At Podcamp Boston, Suzanne Falter-Barns presented on a topic called How to Attract Media to Your Blog or Podcast. It was one of the more popular sessions at the event.

So, all are welcomed. Just head over to the wiki and start adding your name.

Technorati: Suzanne Falter Barns, mark blevis, bryan person, mitch joel, bob goyetche, john c havens, podcasting, podcamp toronto

By way of Paul, I discovered that I’m one of the featured faces on the October 3rd episode of Rocketboom. They recapped the Podcast & Portable Media Expo by interviewing a few people, yours truly included.

So, I’ve been boomed. It’s an honour.

Technorati: podcasting, rocketboom, paul colligan, pme, Podcast Expo 2006

Podonomics explores corporate podcasting tactics. Join Leesa Barnes as she sums up the Podcast & Portable Media Expo and provides insights from some influential podcasters on how to benefit from podcasting.

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In Part 1 of the Podcast & Portable Media Expo wrap up, Leesa provides interviews from Tim Bourquin, Robert Scoble & Ron Moore.

Episode Notes

Tim Bourquin, Founder of the Podcast & Portable Media Expo

• How he’s handled his lack of sleep (the Canadian way)
• Reasons why more corporations are not podcasting
• Thoughts on Apple’s quest to trademark the word “pod”
• The big job that attendees have to do once the Expo is over

Robert Scoble, VP Media Development of Podtech.net

• Why Robert believes everything he writes on his blog
• Why you should live your life like it’s going to be on the front page of the NY Times everyday
• Why using podcasts and blogs can help you save tons of money on focus groups and the quality assurance process
• Why “showing up” helps you to raise your profile and be seen as an expert in your field
• How diversity helps to improve your products and services

Ron Moore, Executive Producer of Battlestar Galactica

• Why podcasting will help you boost your bottom line and help you win more customers

Episode Resources

Podcast & Portable Media Expo
Robert Scoble’s blog
Ron Moore’s blog
Ron Moore’s podcast
Hewlett-Packard’s legal drama

Technorati: podcasting, Robert Scoble, Tim Bourquin, Ron Moore, Battlestar Galactica, Science Fiction, Podcast Expo 2006, corporate podcasting

Jason Lee Miller over at WebProNews.com attended my session at the Podcast & Portable Media Expo and provided a very nice summary of the seven deadly sins of business podcasting.

He’s asking for more sins. Can you think of any?

Technorati: Podcast Expo 2006, podcasting, pme, portable media expo, Leesa Barnes, webpronews

I find the quest to be interesting for more than 12-hours quite exhausting. Last night, I passed up a pool party and dinner with Shel, Terry and others to hit the sack early. I spent most of today just interviewing people and finally getting a chance to play with the toys that the exhibitors were showcasing.

I met many people, too many to count, but I will provide a separate entry on my impressions of Scott Bourne, Robert Scoble, Paul Colligan and Bruce Murray (whom I think is the sweetest podcaster out there right now - and he’s Canadian).

As I sit here at the airport waiting for my flight, I’m struck by the enthusiasm I felt at the Expo. It’s one of the first times I’ve travelled to a conference without a feeling of apprehension that once I got there, I’d feel so alone. As soon as I reached my hotel, I was already making plans to meet up with CC, Julien, John and a few others.

My blog and my podcast have helped me to find friends in distant places. But more than that, social media has given me a place in both blogosphere and podosphere. My voice and my thoughts are recognized in this space. Social media has allowed me to shape the very image I want others to have of me. Thankfully, that image reflects who I am - my authentic self.

Even while at the Expo, I continued to feel the warmth and friendliness from everyone there - whether they were podcasting pros or neophytes. People who have been podcasting for a long time were more than happy to tell a newbie the tips and tricks on how to record properly, or how to interview with confidence.

I met many who were so enthusiastic about podcasting, that they bought an audio recorder at the show and stopped me and other speakers just to get a 3-minute interview. This is encouraging as it shows that podcasting is only going to get bigger and better.

The tools that I discovered at the show also gave me hope that podcasting could only grow from here. Gigavox just launched a tool that will help podcast producers lessen the amount of time they spend editing a recording.

I met another group who is releasing a product called Podcast Link that enables podcast listeners to download their favourite podcasts without using a computer. The president of the company even told me that his product passed the “grandma test” as his grandmother is able to use the product with ease.

Yet, as I look around this airport, reality settles in. Now that I’m off the podisland and back into the real world, I’m overwhelmed by the amount of work the podcasting community still has to do to educate the masses as to what podcasting is.

I can’t wait for the day when I no longer have to hear, “What’s a podcast?” I look forward to the day when the seats are filled with people who are beyond the podcasting 101 stage. I’m anxious to start having those discussions that take us well beyond the “What gear are you using?” to “What strategy are you using?”

I hope my pilot had more sleep than I.

Technorati: pme, podcast expo 2006, podcasting

The Friday podcast was delayed because I forgot all my downloading equipment in Toronto. I’ve got interviews with Joanne Colan, Tim Bourquin, Robert Scoble, Ron Moore, Tim Street and Scott Bourne. Some interesting thoughts from these interesting people about podcasting. I’ll put it up on Monday.

I finally had a chance to sit in on the corporate podcasting track here at the Podcast Expo. I sat in on Peter Levitan’s presentation called Podcasting: Marketing’s New Change-Agent. Peter, who’s President of Ralston360, gave tips on how to integrate podcasting into a corporation’s current marketing strategy.

Peter talked about his Big 4.

1. Create a creative brief. Define the target market, the intended action item, the key message.
2. Determine a budget. How much are you willing to spend on a podcasting strategy.
3. Hire a pro. Listeners are now demanding that it sounds professional.
4. Integrate. Mention your podcast in your brochures, on your website and in other communication tools.

Peter also mentioned that if you’re trying to convince your peers or your CEO to podcast, don’t send them on a goose chase to download podcasts in iTunes. Instead:

1. Hand him or her a few podcasts on a CD.
2. Tell him or her to listen to it on the drive home.
3. Then, tell him or her that your company needs to offer this type of content for free online.

Some great points.

Technorati: pme, podcast expo 2006, podcasting, peter levitan

Here’s a list of the presentations I missed yesterday. Most of them were in the corporate podcasting track, however, I understand that they’ve been recorded and will be released on the Podcast & Portable Media Expo website sometime in the near future.

Solving the Corporate Dilemma: Create Your Own Podcast or Advertise On an Existing Show? by Michael Geoghegan, CEO of Gigavox. I was sitting in Scott Bourne’s presentation while Michael’s was going on. I’m curious to know how Michael answered this question and whether he prefers one approach over the other.

Integrating Podcasts into the Marketing Mix: Building a Business Case and Demonstrating Value by Eric Schwartzman, CEO of Schwartzman & Associates. I was sitting in Paul Colligan’s presentation at the time. I’d like to have known what tools one can use to measure success with a podcasting strategy.

Podcast to Your Employees and Improve Your Internal Communications by Shel Holtz, Principal of Holtz Communication & Technology and host of For Immediate Release. I was talking to a publisher and then ended up debating with some guy on how to sell a podcast solution while Shel was speaking. I wonder if Shel shared some case studies of corporations currently using podcasting as an internal communications tool.

Again, the recordings of these sessions will be available at some point in the future, so once they are, I’ll post an update.

Technorati: pme, podcast expo 2006, podcasting, eric schwartzman, shel holtz, Michael Geoghegan