Mitch Joel and C.C. Chapman are presenting on how to extend your brand through your podcast.
Some interesting points from Mitch:
- “You need to start listening to conversations to be able to improve the brand, and your story.”
- “We tell children not to talk to strangers. However your podcast allows you to talk to strangers. So don’t be afraid to create conversations and create a community.”
Some interesting points from C.C.:
- “Stop saying that you have a podcast. Instead tell people your compelling story and how you channel that through your podcast.”
- “You don’t have to change just because you got the feedback. Instead, use the feedback to continue creating relationships.”
September 10th, 2006 at 1:45 pm
Hope you enjoyed the presentation. It was a lot of fun to do and it felt good to continue the conversation afterwards with so many different people. I just wished we had gotten to finish it. Just not enough time sometimes.
September 14th, 2006 at 4:52 pm
I know, the 30-minutes didn’t seem like enough time. From a logistical standpoint, it worked like a charm since you still had 15-mins to wander the halls, network with a few people, then still make it to the next session.
I can’t wait to hear you and Mitch again. I trust you’ll be doing more joint sessions with him? If so, you can count me in for sure. You guys worked really well together. Well done.