Suzanne Falter-Barns opened Day 2 with a session on how to build a platform to attract the media & publishers to your blog or podcast. Here are some points she made:
- We still need the media a big publishers even though YouTube and other sites generate millions of page views a day.
- In order to attract media attention or interest from a publisher about our book proposal, we need to develop our platform.
- A survey by Columbia University found that 79% of media get their experts for interviews from blogs. Most journalists have only 20-minutes to find an expert from a sea of strangers, so they just use google, read a few blogs, then interview the one who’s the most opiniated. So launch a blog, take a position and update often.
- Pinpoint about 40 media outlets that target your market. Research past issues, then start a quarterly postcard campaign that provides tips.
Technorati Tags: podcamp, suzanne falter barns, podcasting
October 3rd, 2006 at 10:50 pm
[…] A word about the sessions - No matter what you’re an expert in, just tag on the word podcasting and you’ve got one you can contribute to Podcamp Toronto. At Podcamp Boston, Suzanne Falter-Barns presented on a topic called How to Attract Media to Your Blog or Podcast. It was one of the more popular sessions at the event. […]
October 3rd, 2006 at 10:57 pm
[…] Focus less on the technology of podcasting and more on creating your platform. Suzanne Falter-Barns really drove this part home in her session on Sunday morning. Too many of us focus on the intricate details of our craft, instead of marketing our expertise to a wide audience. The Knitting Guy is a great example of someone who is using podcasting as a tool to market his expertise. […]