Podonomics

This week, I’m detailing all the things I’m doing to streamline my business after getting my hands on a book called The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Tim Ferriss.

Email used to consume my life and leave me unproductive. I used to check 5 different email accounts a day. Anytime someone sent me an email, I would respond, sometimes within the hour. This set unrealistic expectations, not to mention that I got very little work done as a result.

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Get your lesson in Podonomics with your host Leesa Barnes who explores ways you can use a podcast to open doors, generate leads and make money.

In Episode 11, Leesa explains why this will be her last episode of Podonomics and what has influenced her decision.

Episode Notes

• Update on the book - is it done or what?
• How Tim Ferriss can help you declutter and organize your life or business.
• A big announcement about Podonomics as influenced by Seth Godin.
• How basketball has helped me to identify what I’m really good at.
• Details on how to Jump Start Your Podcast.

Episode Resources

Russel Hale

The Four Hour Workweek

The Dip

Online Media Success Workshop

MyFastype (my virtual assistant)

Jump Start Your Podcast

Premiumcast

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This week, I’m detailing all the things I’m doing to streamline my business after getting my hands on a book called The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Tim Ferriss.

Since I started podcasting, I’ve had a love/hate relationship with RSS feeds. While the act of subscribing to a feed makes alot of sense, the feed readers I found seemed so complicated to use.

But now, I use Google Reader. I signed up for the service and whenever I visit a blog that I like, I click on the orange RSS button. Now here’s the easy peasy part. My browser refreshes to a page that asks if I want to add the feed to Google Reader. I click on yes and the page refreshes to my Google Reader login page. I login and voila - the feed is added.

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This week, I’m detailing all the things I’m doing to streamline my business after getting my hands on a book called The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Tim Ferriss.

Outsourcing is a key part in helping me stay competitive and keep my costs down low. I truly believe in outsourcing. Finding the right people who have the right skills to do the things they’re good at. I hate anything administrative, but I love marketing, sales and business development. In recent months, I hired some very important people to take the things I don’t like doing off my plate. In particular:

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This week, I’m detailing all the things I’m doing to streamline my business after getting my hands on a book called The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Tim Ferriss.

I love blogs, especially if it’s run on Wordpress. I can post both text and rich media on my blog which allows me to connect with my audience in different ways. Prior to reading Ferriss’ book, I was blogging at least 3-4 times per day. Anytime I ran across a story I liked, I would blog about it.

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You may be returning to work after taking a few days off to celebrate your country’s birthday last week. Or, you may be trying to carve out some time to take a vacation.

My friend, Andy Wibbels, just posted a link to a USA article saying that Canada and the United States are the “no vacation nations.” That sucks.

In the spirit of carving out more time for yourself to live the life you really want, this week, I’m detailing all the things I’m doing to streamline my business after getting my hands on a book called The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Tim Ferriss.

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I was over at TWIT reviewing the Canada Day edition of net@nite with Amber Mac. Something in the show notes triggered the song in the video above. Actually, Amber linked to the video in the show notes.

I didn’t read the show notes properly at first and instead, went in search of the video. I had a devil of a time finding it because when it aired on TV, I was a young gal. I didn’t really understand the lyrics, so I made up the words.

So I typed in “log song TVOntario” into Google since I knew it was a song about a man on a log and it was shown on TVOntario. And low and behold, I found the video on YouTube. Of course, I went back to the show notes and Amber had already linked to it. Silly me.

Anyone remember this?

Just got wind that my pal John C. Havens is joining the BlogTalkRadio team as the VP of Business Development. Havens was the lead organizer behind Podcamp NY, an unconference which drew over 850 attendees, a couple dozen exhibitors and criticism from some saying that Havens was running a regular conference. Havens is also the Guide for About.com’s Podcasting section.

This is awesome, so congratulations John!

Very interesting survey I stumbled upon. HRmarketer.com surveyed Human Resources (HR) managers to ask what influences their decision to buy HR products from suppliers and vendors. They found that:

• 42.9% will ask a peer and 26.1% will use Google or another search engine when searching for suppliers and vendors. Not surprisingly, only 1% of those surveyed use ads or printed material they received from a vendor or supplier.
• More than half of those who buy from suppliers of HR products and services had visited a blog (52%) and 43% have listened to a podcast.

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The government owned liquor stores here in Ontario, the LCBO, has launched a summer video podcast series. I took a look at the 2 that are available and I give it my thumbs up. It’s nice to see when corporations get it and do podcasting so well.

What I Liked:

• They chose the right format to show how to mix drinks - a video.
• The hosts are comfortable with the subject matter and are not reading from a script.
• The hosts also have great chemistry together.
• Great call to action at the end. They encourage people to go to their stores to buy products to mix their own featured drink.
• The production quality looks great, but isn’t too slick. Too many corporations believe that they have to hire a Hollywood production team to get it just right, however, the LCBO video podcasts has the right quality.

What Could Be Improved:

• Only one thing - Make the podcast link more prominent. Took about 4 clicks for me to get there. And it wasn’t until I went back this morning that I saw the blue area in the top right corner with “podcasts” listed. Fine, I’m a ditz, but then again, a confused mind always say no. Make it less confusing so your audience doesn’t get lost.

Well done LCBO.