Leo Laporte, hailed as the Podcaster of the Year, gave a short keynote this morning. Some points he made:
- We should look at using another name besides podcast to call what we do. Tying our name with a brand has been one of the stumbling blocks for podcasting.
- We need to build a consortium that unites the podcasting community to address issues from a united front.
- Podcast monetization is decided not by audience size, but the relationship we have with that audience. We need to work with agencies and advertisers that understand this.
Most importantly, Leo reminded us that podcasting isn’t radio, it isn’t TV. We will only succeed if we treat the monetization of podcasting differently. We should be careful not to copy the mistakes of past media.
Technorati: pme, podcasting, podcast expo 2006, leo laporte
October 3rd, 2006 at 12:49 am
[…] 4. Podonomics Leesa Barnes has the summaries of two keynote sessions — by Leo Laporte and Ron Moore. The rest are mixed coverages of what she actually attended. […]