The government owned liquor stores here in Ontario, the LCBO, has launched a summer video podcast series. I took a look at the 2 that are available and I give it my thumbs up. It’s nice to see when corporations get it and do podcasting so well.
What I Liked:
- They chose the right format to show how to mix drinks - a video.
- The hosts are comfortable with the subject matter and are not reading from a script.
- The hosts also have great chemistry together.
- Great call to action at the end. They encourage people to go to their stores to buy products to mix their own featured drink.
- The production quality looks great, but isn’t too slick. Too many corporations believe that they have to hire a Hollywood production team to get it just right, however, the LCBO video podcasts has the right quality.
What Could Be Improved:
- Only one thing - Make the podcast link more prominent. Took about 4 clicks for me to get there. And it wasn’t until I went back this morning that I saw the blue area in the top right corner with “podcasts” listed. Fine, I’m a ditz, but then again, a confused mind always say no. Make it less confusing so your audience doesn’t get lost.
Well done LCBO.