Joseph Jaffe, host of Across the Sound, recently asked his listeners for an iPhone in exchange for a mention in his podcast. While I’m tempted to call this a unique form of podcast sponsorship, I hesitate because this seems like a one off.
If Jaffe is able to do this a couple more times, I’ll include this as an example of podcast sponsorship in my book. I still have a bit of time before it goes to print. So Jaffe, over to you. Show me that this wasn’t a fluke.
My fav Montreal podcaster, Julien Smith, thinks the experiment is brilliant and challenges other podcasters to follow Jaffe’s lead. What do you think about this? Fluke or not?
July 25th, 2007 at 7:52 am
I love it when you talk dirty.
ATS #85 or ATS #86 might help sway you in the right direction.
Also, I am trying to supersize the idea from an iPhone to a Macbook Pro or Vaio in exchange for 1 month’s sponsorship.
I’d say if that works and/or someone else is able to pull off something similar, we’d be cooking!
July 25th, 2007 at 2:38 pm
not a fluke. jaffe does have a unique position within the new marketing community, but so what? so do a number of other podcasters, within their own niche.
August 1st, 2007 at 11:49 pm
[…] Coyne just launched the One Red Paperclip of acting… taking the iPhone spoksorship ‘fluke’ as a springboard, he has sponsored Jaffe’s Across the Sound, hoping to use the […]
August 10th, 2007 at 5:38 pm
[…] he got 2 iphones), followed by getting a new computer (although this was partially spurred on by Lisa Barnes issuing a challenge to him). I don’t see why this is such a grand social media experiment and I whole-heartedly agree […]