Podonomics

I’m participating as a presenter in the 3rd (and final) ACCPOW Telesummit organized by Milana Leshinsky. It’s a fabulous event and brings together some really smart people who are coaches and consultants.

I was on a panel discussion with a few coaches and the one panelist who stood out was Ramon Williamson. Milana facilitated the discussion and when she asked Ramon what are the 3 tools he used to build traffic, he didn’t just talk about the tools, he talked about the strategy.

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Paul Colligan and his family has committed to getting their entertainment on the Internet only. He’s allowing us to follow his pursuits through his blog called Year Of Living Digitally.

I applaud their efforts. Kind of similar to what the dotcomguy did back in 1999(?) when he holed himself up in an apartment for a year and bought everything he needed from the Internet.

While both my radio and TV consumption have severely decreased every year since 1994 due in large part to the Internet, I do indulge in old media entertainment every once in a while.

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I got an iPod for Christmas and it’s a formidable portable listening device. While everyone keeps preaching that you don’t need an iPod to listen or view podcasts (and you still don’t), ever since getting one, my podcast consumption has increased 100%.

What I realized is that while I use my computer for work-related tasks, the last thing I want to do is spend my leisure time in front of said computer to listen to podcasts.

Podcasts - no matter the subject - are leisure items to me. When I want to laugh, cry or discover new trends in my industry, I tune into podcasts.

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After listening to 680News this afternoon, I discovered Career Path’s Top 10 Career Resolutions. You can read the entire list here, but I especially liked this one:

Learn more about new technology: Technology is here to stay. If you’re a novice, shame on you. Communication is essential for business success. Take stock of where you’re the weakest and change that.

I highly recommend that you learn everything you can about podcasting. At least learn the basics because you can easily hire someone out to do all the techie stuff.

There are many ways to learn about podcasting and there’s no better way then attending an event. Check out the Podcamp wiki to find out if there’s a Podcamp happening in your city.

• If there is, put your name on the registration list and attend for free.
• If there isn’t, organize one.

Tags: podcasting, podcamp

Radio celebrates its 100-year birthday today. On December 24, 1906, a Canadian by the name of Reginald Fessenden (seen on left - photo courtesy of Wikipedia) made the world’s first radio voice broadcast from Marshfield, Massachusetts. Born in the province of Quebec, Reginald was able to transmit voice signals over the Atlantic without the use of wires or morse code.

The question is - will radio stay on to see another 100-years? It will, but in a different form. Although I won’t be around that long to see what radio will become, there’s no denying that we’re at the inflection point for radio right now.

Every year, Time Magazine selects a person of the year. For 2006, Time’s person of the year is you. Yes, you. Why? Find out by reading their article.

Thank you Time Magazine.

My pal (he knows I call him this) and mentor (he doesn’t know I call him this), Scott Bourne has partnered with Podango as an executive strategic advisor, according to their press release.

Exciting news for podcasting since Scott, who hosts a couple of podcasts on Leo Laporte’s TWIT network, has a serious passion for this field. The guys behind Podango, Lee Gibbons and Doug Smith, both of whom I met at the Podcast & New Media Show have one of the coolest podcasting platforms out there.

What makes Podango so unique?

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By way of The Last Podcast, I found out that a major newspaper in the United States reported that 89.73% of all email in your inbox is now spam.

From a business standpoint, this means that people are less likely to get or even read your email due to all the spam blockers and filters they’ve set up to avoid all the promises of wealth creation and the lengthening of your member.

Is it any wonder that podcasts are such a powerful marketing tool? You create it and listeners choose to consume your content. And so far, podcasts have remained spam-free. I mean, it’s not a perfect medium, but at least the listener can choose what to consume and when.

Instead of running or hiding from your message, people now welcome it.

Update: Paul Colligan weighs on this topic saying that email will never die, even as podcasting becomes popular simply because we still need to use email to communicate. Ask anyone who receives an email on their Blackberry.

A year ago, I wrote this article on how podcasting will shape the coaching profession. I can’t really tell if any of them came true, but hey, a futurist typically isn’t around to see most of their predictions come to light anyways, right?

So, what are my predictions for 2007 in podcasting? Here are just a few:

• The fight to change podcast to another name will finally be put to rest.
• A global body of podcasting professionals will take shape to help develop standards and become an influential voice in all things that affect podcasters.
• One company will develop a tool that will make podcasting so easy to understand and produce that the number of podcasts will explode.
• Mobile podcasting will grow so much that it will cause many to abandon iTunes as the podcast directory of choice.
• An influential podcaster will call it quits due to burn-out and lack of funding.
• One radio or TV station will build a podcasting conglomerate online.

Agree, disagree with any above? And, what are your podcasting predictions for 2007?

Technorati: futurist, technology

Over the past 10-days, I introduced my selection of the Top 10 Savvy Women in Podcasting for 2006.

They’re not hot, nor are they brainless. Instead, these 10 women are smart, savvy and chose to use podcasting in an innovative way to educate others, increase sales, decrease costs, make money or raise their profile. They all contributed something unique to the field of podcasting and are blazing their own trail.

Here are the 10 women I covered over the past 10-days.

Penny Haynes is the producer behind the successful International Podcasting Expo (IPE).

Dr. Kathleen King launched 2 services this year to help bring together educators interested in podcasting, ILearnRadio.org and BX Radio Network.

Donna Papacosta teaches communicators how to use podcasting to compliment other communication tools.

Joanne Colan was handpicked to host the hugely successful video podcast, Rocketboom, at one of its most critical points.

Amber MacArthur is helping mainstream audiences learn more about podcasting and all things technology through her daily segment on a mainstream television station.

Colette Vogele co-authored the Podcasting Legal Guide to help podcast producers understand how to use content in their podcasts.

Amanda Congdon owns a 49% stake in one of the most popular video podcasts.

Gretchen Vogelzang & Paige Heninger, better known as the hosts of Mommycast.com, were the first female podcasters to ink a 6-figure sponsorship deal with a major coporation.

Audrey Reed-Granger launched one of the first consumer goods podcasts for a Fortune 500 and continues to produce it 18-months later.

Mur Lafferty’s book - Tricks of the Podcasting Masters - is the only podcasting book to make Amazon’s Top 10 Best Books of 2006 in the Reference category.

Technorati: mur lafferty, Audrey Reed-Granger, amanda congdon, penny haynes, dr. kathleen king, donna papacosta, joanne colan, amber mac, colette vogele, mommycast, women in podcasting, women, women in technology, top 10, podcasting