Podonomics

In January 2007, I was impregnated with a book deal. From that point on, I nurtured this little bundle of joy so it could take on a life of its own. I was elated with the knowledge that something big was going to grow. At every turn, I saw evidence of its growth - a chapter here, a paragraph there.

I started to have cravings for Kit Kat at odd hours of the day. I gorged on some of the most unhealthiest foods, everything from French fries to chocolate dip donuts from Tim Hortons to McDonalds. I ate as much as I could to feed what was growing on my computer screen.

There were many all nighters. Some nights, I couldn’t sleep because I was restless. The bulge of ideas kept getting in the way. I had to relieve myself by writing a chapter at 3am just to get any sleep.

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A year ago, one of my clients started podcasting. I recommended a small sample of podcast directories to submit to and one of them was Yahoo Podcasts. I just loved its simple, yet pretty design and was pleased that another major player was stepping into the podcasting limelight.

Yet, after a year, I have now stopped recommending Yahoo Podcasts. Why? It’s been neglected by Yahoo itself. Some feeds haven’t been updated in its directory in months, even though the podcaster has been producing new episodes every week.

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Tonight, Wednesday August 22, I’m hosting a fr’ee live call at 8pm ET. I’m going to interview a creativity coach who knows she needs to use the Internet to finds clients, but doesn’t know where to start. I’m going to coach her through the process and I invite you to listen in.

This call is in a series of weekly calls giving you a sneak peak at my Online Media Success Workshop taking place November 2-3, 2007 in Toronto, Ontario.

To get the call-in details, go to the Online Media Success Workshop webpage and sign up.

Get this. I’ve been podcasting since late 2005. I even have a book coming out on podcasting. Despite having a podcasting expert in her own home, my mother took an interest in podcasting only this past week. Here’s how the conversation went.

“Leesa, I want an iPod.”

“Why?”

“Because Larry King said I can get his podcast that way.”

“Oh.”

“And Jack Van Impe has a podcast. So does Anderson Cooper.”

“Okay Mom.”

“So, how do I get the podcast on the iPod?”

“Easy. I’ll get you set up and show you what to do.”

“Oh good. How much does the iPod cost?”

“As little as $100 to as much as $400. You know, you can get Larry King’s podcast right on your computer. You know that, right?”

“Yes, but I want an iPod.”

Podcasting has become relevant to my mom, not because her daughter does this thing for a living, but because Larry King tells her so every night. Go figure.

Last week, I took a much deserved 5-day holiday. On Wednesday morning, I headed north of Toronto to spend 2-days at a friend’s cottage in the Kawarthas. Then on Friday morning, I went to the shores of Lake Erie to bask in the warm sunshine. I went to church on Saturday, a BBQ on Sunday, then spent more time in the sun on holiday Monday at Harbourfront taking in the sights and sounds of Caribana inspired gospel music.

Just glorious! An amazing way to unwind and relax. No computers, no Internet, nothing technical. Just sun and fun for 5-days. I learned many things about the world around me while away from the computer and I want to share them with you.

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Here’s some quick tips on how to grow your podcasting audience. I look at offline, online and community building tools as excellent ways to promote your podcast. Listening time is 10-minutes.

Click the Arrow Below to Listen

Resources

Promoting Your Podcast by Jason Van Orden

Online Media Success Workshop (sign up for early bird announcement)

For Immediate Release Twitter page

Mitch Joel’s Six Pixels of Separation Facebook group (login required)

Waiting for Your Cat to Bark online press releases & book

Discussion

What other promoting your podcast tips can you offer? What questions do you still have? Click on the Comments link to discuss.