Archive for November, 2006

No Updates in 7-Days? Quelle horreur!

It’s been 7-days since I’ve updated my blog. Unbelievable. I usually don’t go 7-hours without a new post, but 7-days?

Last week was just one of those weeks. I had to leave my home office really early, sometimes before the sun came up and I didn’t return until very late. I did that 3-days in a row and by Friday, I was beat.

So, here I am. I’ve got a bunch of posts I started and they’re all sitting in my drafts, so I’ll polish them up and fire them out.

Tune Up Your Feeds in iTunes

If you’re a podcast listener and you use iTunes, you may notice from time to time that the podcast you’re subscribed to may have an exclamation mark beside it. This means that there’s a problem with the feed and you will no longer get any new episodes.

Now, in the past, I would just unsubscribe from the podcast whenever I noticed that exclamation mark. But after alarming a couple of my Canadian counterparts today who hosts 2 of my favourite podcasts, I decided to play around with iTunes to see if I could solve the issue on my own.

And I did, so here’s what you need to do next time.

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I Liken Anonymous Comments to Nothing Being Said

I don’t know about you, but I can’t stand anonymous comments. I liken them to nothing being said, so I ignore them.

Reminds me of when people talk behind your back. They boldly badmouth you, only to sheepishly say they didn’t mean it after learning you were listening to them the whole time while you stood around the corner.

How do you handle anonymous comments on your blog? Do you acknowledge them? Do you respond? Or, do you ignore them?

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Keep the Poppy On

Amber MacArthur, who has done a wonderful job of using her video podcasting background to segue into an on air host job at City-TV, is doing a segment tonight for Remembrance Day.

Yours truly was interviewed about my Keep the Poppy On campaign, an effort to encourage everyone to wear their red poppies after November 11th. Why am I doing this? You can find the answers in the FAQ section of the wiki.

There’s 3 ways to watch the segment.

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Podcasting Mistakes Can Be Avoided

“I like my raw vegetables well done.”

I laughed when I heard this said on a radio ad this morning. The person uttered that sentence and then the voiceover said, “At least we know what we’re talking about in Globe & Mail’s Health section.”

I hear and see these type of tall tales in podcasting. People saying things about podcasting that aren’t true or calling something a podcast when it isn’t.

I just did a one-hour recording with Shel Holtz for his podcast called For Immediate Release. His co-host is on the road, so I filled in.

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Podcasting Consent Form

Just finished up a telephone session when one of the participants asked about consent forms for podcasting.

I know The Podcast Brothers use a consent form. You can download the PDF version here (careful, clicking opens a PDF document).

While I like what The Podcast Brothers have done, I find that it’s way too legal for my taste. So, inspired by an email that Bryan Person sent to me a couple of months ago when he interviewed me for his podcast, I put together a quick list.

It’s less official than the one The Podcast Brothers use, but effective nonetheless. Here’s what I send to my guests.

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How to Soften the Sting of a Merger

I’ve been through an acquisition. Four managers in three years. Name of the division changing every 6-months. Layoffs happening every quarter. Talk about feeling like the bastard child.

Well, if you’re a corporate type and you want to encourage your employees that everything’s going to be alright after a merger or acquisition, check out what Bank of America did.

I won’t spoil it for you, so just click here to view it on the AdFreak blog. All I will say is that it’s one of my favourite songs from one of my favourite rock bands. And it’s a darn clever idea.

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Why Interaction Marketing Really Works

Scott Ginsberg explains rather eloquently why blogs, podcasts and other social media - in other words, interaction marketing - is way better than buying an ad, cold calling - in other words, interruption marketing.

In fact, Scott says that his business grew in 2006 and he:

  1. Never made a cold call.
  2. Never ran an advertisement.
  3. Never “pitched” the media.

Reminds me of a conversation I had with someone just last week. I got a call from a woman who works for a company that lists experts in a yellow pages type book. For about $500, I would get a listing in this book for 12-months and it’s used by journalists all across Canada.

First, her sales approach was dead wrong. She extolled the virtues of this book instead of finding out what my pain points are. Second, she focused on making the sale instead of listening to the reasons why I would never buy anything in any book at any price.

Here’s how our conversation went:

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Mesh Boys At It Again

I’m a little late with this, but I wanted to share that the boys are at it again. Mark, Mathew, Stuart, Mike & Rob have decided to organize Mesh in 2007.

If you want to meet the guys behind Mesh, they’re having an informal meetup in Toronto on November 15th. I’ll be attending and would love to meet some of you.

Plus, I’ll have my mobile recording gear in tow to do some interviews with those who attend. I mean, Mark asked if I would and of course, I couldn’t refuse. We’re going to turn the recordings into podcasts and feature them (and you) on the Mesh blog. Cool, huh?

I’ll be asking you both intelligent and silly questions. Nothing embarassing, I promise. Just be yourself because someone else is already taken (Mitch, I just love this quote you came up with).

So, if you’re looking for good eats, great company and your 15 MB of fame (thanks for coming up with that one, Michael), come on out and let’s pre-Mesh in the city.

If you plan to attend, leave your comments so I can keep my eye out for you.

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Remember To Tell a Story In Your Podcast

Scott Bourne listed some storytelling tips for your podcast. I love his angle. It’s not just about interviewing, it’s not about having great content, it’s really about telling a story.

One of my clients is an outdoor photographer named Peter Wood. His podcast is called Go Fishin’ and he interviews people whose hobby is hunting and fishing.

I’ll tell you something - I’m not interested in hunting or fishing. Not by a long shot. But since I have to listen to each podcast that my contractors edit so I can give the final thumbs up, I listen to Peter’s podcast each week.

Let me tell you, after listening to Peter’s podcast, I still have no desire to go out to the bush with a rifle to hunt ‘coon, but his podcasts are so terribly interesting simply because he tells a story.

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