Podonomics

The Podonomics podcast highlights corporations and businesses using podcasting and other social media tools to generate sales leads. In Episode 3, Leesa Barnes chats with Bryan Person, one of the organizers of Podcamp Boston, in how they were able to generate a positive cash flow and fill the event beyond capacity using inexpensive social media tools.

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Bryan answered these 5 questions:

1. What was Podcamp?
2. What were some of the challenges in organizing an unconference?
3. How did social media play into generating buzz for the event?
4. How did the event turn out?
5. What was your return on investment?

Episode Resources
Podcamp Boston Wiki
Podcamp Boston Metrics
NewCommRoad
Bryan’s blog

Episode Credits
Music by Juggling Suns
Voice by Jay Moonah

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Technorati: podcasting, podcamp, bryan person, unConference, corporate podcasting

 

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Congratulations to CBC Radio 3, (dare I say) the only Canadian corporation celebrating such a wonderful podcasting success story.

In Part 2 of my interview with Steve Pratt, Director of CBC Radio 3, I ask him about what can others learn from CBC Radio 3 on how to attract subscribers, what he’d like to see change in the podcasting industry and when will they start video podcasting.

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Episode Outline
00:00 Why podcasting isn’t the be-all, end-all
01:40 Why private broadcasters should take CBC’s lead
02:41 How CBC Radio 3 influenced CBC’s launch of additional podcasts
03:50 Future of video podcasting at CBC
05:04 The components that a podcast must have to attract subscribers
06:07 Podcasting’s dirty little secret
08:20 Why you do NOT need a team of 20 to produce your podcast
10:00 Why does Steve Pratt even care?
15:00 End

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Credits
Music by Juggling Suns
Voice by Jay Moonah

Technorati Tags: corporate podcasting, canadian corporate podcasting

 

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I’m finally launching my Podonomics podcast which will explore Canadian corporate podcasting strategies. Since CBC Radio 3 is celebrating its one year anniversary this month, it’s only fitting that I interview Steve Pratt, Director of CBC Radio 3.

I’ve divided Steve’s interview into 2 parts and this week, he talks to me about CBC Radio 3’s strategy in becoming one of the most successful Canadian podcasts ever.

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Episode Outline
00:00 What is CBC Radio 3
04:30 How to sell podcasting
05:30 Repurposing existing content doesn’t work for CBC Radio 3
06:45 Growing an audience that prompted 2-million downloads
09:00 How to measure podcasting results
10:45 Artist case study - The Department
13:15 Why you need to rely on many promotional angles

Other Ways To Listen

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Credits
Music by Juggling Suns
Voice by Jay Moonah

Technorati Tags: cbc radio 3, steve pratt, cbc, canadian podcasting, corporate podcasting, business podcasting

 

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