Archive for the '31 Days to Produce a Better Podcast' Category

Day 19 - Corporate Podcasting Case Studies

Want to learn how corporations are using podcasting? Check out these corporate podcasting case studies for inspiration.

Leesa Barnes on Review of Connecting Point Podcast, Ontario Media Development Corporation Podcasts & Torys Video Podcasts

Homework: Determine how you can use some of these strategies in your own podcast.

Did I miss a really great resource that fits the theme of this post? If so, leave the URL in the comments and I’ll add it to this list.

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Day 18 - Marketing Your Podcast

If you produce it, they won’t listen unless you tell them to. Here are some strategies on how to market and promote your podcast so you can increase your subscribers and grow your podcast.

Paul Colligan on 7 Things Your Mom Never Told You About Promoting Your Podcast

Sharon Housley on Tips On Promoting Podcasts

Graeme Sprigge on Promoting Podcasts – 3 Basic Tips

Donna Popacosta on Podcast Power Promotes White Paper

Homework: Put a podcast marketing plan together that takes in the tips above.

Did I miss a really great resource that fits the theme of this post? If so, leave the URL in the comments and I’ll add it to this list.

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Day 17 - Measuring Your Podcast

If you measure your podcasting results, you’ll have much more success knowing whether it’s working. Read the tips below to determine how you can measure your podcast.

Donna Popacosta on A Way to Measure Your Podcast Audience

Paul Colligan on Podcast Metrics

Homework: Use the tips above to help you measure the success of your podcasting strategy.

Did I miss a really great resource that fits the theme of this post? If so, leave the URL in the comments and I’ll add it to this list.

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Day 16 - Monetizing Your Podcast

The biggest question many people have about podcasts is, “How do I make money of these things?” Here are a few tips on how you can monetize your podcast.

Andy Wibbels on How Podcasts Make Money

Patrick Curran on 3 Way to Make Money With Your Podcast

Homework: Develop a plan to help you make money off your podcast.

Did I miss a really great resource that fits the theme of this post? If so, leave the URL in the comments and I’ll add it to this list.

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Day 15 - Optimizing Your Podcast

Publishing and producing your podcast is the first step. Now it’s time to optimize your podcast so you can receive search engine traffic and listeners. Here are some resources that can help you to optimize your podcast.

Stephen Spencer on How to SEO Your Podcasts

Lee Odden on Podcasting and Search Engine Optimization

Jon Watson on ID Tags & Meta Data

Leesa Barnes on Podcast Listing Mistakes to Avoid

Homework: Use the tips above to increase your podcast listenership.

Did I miss a really great resource that fits the theme of this post? If so, leave the URL in the comments and I’ll add it to this list.

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Day 14 - Transcribing Your Podcast

Hearing your podcast is great, but reading it is just as good. By transcribing your podcast, you offer an additional way for people to consume your content. Better yet, you can develop an additional income as you can offer the transcripts of your podcast for sale (many talk shows on TV use this approach).

There are a ton of companies that offer podcast transcription services. The ones below are just a sample.

Casting Words Transcription Service - 42-cents per minute of audio

PodTranscript - $10 for 30-minutes of audio

PodcastScribe - $3.50 per minute of audio

Production Transcripts - $50 for 30-minutes of audio

Transcribr - $1 per minute of audio

NotePods – 50-cents per minute of audio

Podcasts Transcribed - Contatct them for a quote

Jon Watson reviews PodZinger, a service that transcribes your show for free so that the contents are searchable in a search engine

Mark Blevis reviews PodScope & PodZinger and gets marginal results

Homework: Use one of the services above to transcribe an episode of your podcast.

Did I miss a really great resource that fits the theme of this post? If so, leave the URL in the comments and I’ll add it to this list.

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My podcasting thoughts in German

Ever since I launched the 31 Days to Producing a Better Podcast, I’ve noticed quite a number of trackbacks and tags from those who blog in German.

As I peruse Technorati to check on who’s pointing back to my blog, I’m amazed at the number of blogsites in German that reference mine.

My mother tongue is English and I attempt to speak a few paultry syllables in French. However, I am all linguistical thumbs when it comes to German.

So, Christoph Hörl says:

“Leesa Barnes hat am 1. Juli in ihrem Weblog “Podonomics” eine Artikelserie zum Thema Podcasting begonnen. In diesem Monat will sie 31 Beiträge in ihrem Weblog veröffentlichen, die beim Aufbau und bei der Verbesserung von Podcasts helfen. Bisher sind 11 Tage vergangen und es waren fast jeden Tag nützliche Sachen dabei.”

But it appears that Manuela Hoffmann started it all as the blog I mentioned above links back to hers. Her blog says:

“Leesa Barnes wird am 1. Juli 2006 die Serie 31 Days to Producing a Better Podcast beginnen, die sich über den gesamten Monat ziehen wird. Täglich wird es einen Tipp zum Thema Podcasting geben.”

I love languages and I can pick up some words based on linguistical patterns from other languages. For example, I can tell that “hat am” translates into “is at.” “Und” seems to be “and.” But overall, I don’t know if these Germans bloggers are signing my praises or telling me to go do something better with my time.

One thing I do know - when I develop my multi-layered, multi-platform, open-sourced podcasting gizmo, I’m going to launch it in 2 languages - English & German.

Have any of you been blogged about in a different language?

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Day 13 - Ways to Avoid Podfading

Around your 8th episode, you’ll begin to feel the effects of podfading. How can you get past this and still put out a stellar podcast? Read the tips below so you can overcome podfading before it happens.

Wikipedia on What Is Podfade?

Steve Friess on Podfading Takes Its Toll

Manuel Viloria on Podcasting Sustainability: How to Make Your Podcast Last

Homework: Develop a plan to help you avoid podfading. Maybe you’ll delegate the tasks you don’t want to do, maybe you’ll scale back on the number of segments you feature in your episode.

Did I miss a really great resource that fits the theme of this post? If so, leave the URL in the comments and I’ll add it to this list.

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Day 12 - Publishing Your Podcast

Now that you’ve created your podcast, where do you host it? How do you publish it for the world to see? Check out the mountain of resources below that will show you how to publish your podcast.

Jake Ludinton on Publishing a Podcast

Podcasting Tools on List of Sites That Accept Podcast Submissions

Kay Stoner on Podcast Directories to Submit To & Hosting Solutions for Your Podcast

Jason Van Orden on Podcast Hosting Solutions & Naming Your Podcast File

Scott Bourne’s Review of Liberated Syndication as a Hosting Platform

Podcasting News on Top Podcast Directories to Submit To

Kelly McCausey on Podcast Directories to Submit To

Homework: Go forth and publish your podcast.

Did I miss a really great resource that fits the theme of this post? If so, leave the URL in the comments and I’ll add it to this list.

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Day 11 - Growing Your Podcast Audience

Jason Van Orden on Writing Your Show Notes

Leesa Barnes at Podcasters Across Borders on Grow Your Audience

Sharon Housley on Set Up Your Podcast For Success

Homework: Put together a plan to double your listenership over the next 3-months.

Did I miss a really great resource that fits the theme of this post? If so, leave the URL in the comments and I’ll add it to this list.

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